The “Think Different” campaign

It is 2006 now – yet, the “Think Different” campaign that was launched by Apple under Steve Jobs continues to be one of the best marketing campaigns ever launched. It converted Apple from a struggling computer company to a global powerhouse. Here is a great link – about the entire campaign.

I remember seeing a larger than life billboard of Satyajit Ray outside Mosconi Center with “Think Different” written at the bottom right – i thought that the idea was really cool.

I am sure all of you might have seen the ad campaign – which one do you like the most and why?

Write in !

— T


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