Interesting marketing from netflix

Today, I received an email from Netflix informing me that they have reduced the cost of my rental subscription. I have never seen my subscription to any service
go down without me calling them up and asking them to do so e.g. SBC DSL, SBC Phone Plans etc. So, it was indeed a pleasant surprise when i received this email today:

netflix.jpg

What do you think of this marketing style? – useful / effective / retain customers? – comments welcome.

— Thyaga

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