Yahoo!’s new Search Ad Campaign

If you thought that the current economic climate will curtain spending from companies, think again. Yahoo! is kick-starting a Search Ad campaign (radio and web) that takes a direct dig at Google’s search and tries to highlight some of the key differentiators in Yahoo! Search:

  1. Search Assist, which provides users with smart search suggestions
  2. SearchScan, which protects searchers from dangerous sites
  3. SearchMonkey, which allows publishers and developers to provide more useful search results.

What do you think?

— Thyaga

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